These days everyone is documenting everything on social media especially on Instagram.
The story feature of Instagram has become more popular than ever.
We have made an ultimate guide for using the story feature. Instagram stories have constantly got new updates and features added to it.
People use Instagram stories more than posting as it’s easy to create stories on a regular basis.
The story feature is great for growing your Instagram account and also making your audience interact with your profile actively.
Personal accounts and business accounts both can benefit from using stories actively.
Adding stories on a daily basis will help your profile grow.
How to use Instagram stories for marketing
- Instagram stories are a must for marketing the profile be it a personal account or a brand.
- Instagram allows the users to add a link in stories once the account has crossed 10k followers. Adding the link to the story can result in swipe ups and it’ll increase the traffic of your website.
- You can tag accounts from your niche as this will help you in getting mentions. If the niche accounts like your post they can repost your story and if you have good content on your profile you may get a post on the niche account as these accounts are always looking out for high-quality content.
- Use of hashtags in stories in one of the best strategies. You should use anywhere between 3-15 hashtags per story and these hashtags should be related to the story. Choose hashtags which have less number of posts as this will increase your chances of getting ranked. Try different hashtags to see which ones are ranking and repeat the strategy. In the story viewers list you can see which hashtags gave you story views.
- Always use location in stories as this will help you in getting the story ranked for the location and you can get story views from the location. For eg, if you go to a club use the location of that place while posting so that people who check stories of that location can also see your story.
Why You Should Use Instagram Stories for business?
Brands and business profiles should make use of stories feature regularly as this can help them in getting more exposure and more sales to their business.
- Brands can directly connect with their audience via stories.
- Stories can be used to make announcements about upcoming events or discounts or features.
- You can run contests on stories to make people interact with your brand and get more engagement on your account.
- A business owner should make polls in stories about what the users feel about their field or product. This way you can understand what your audience wants from you.
- You should make different highlights and add appropriate stories to them. People check highlights as they are categorized and they are easy to navigate.
Do Instagram Stories help you get Followers?
An Instagram account can be grown with stories as more people interact with stories than with posts. To get more followers on Instagram via stories you have to make use of different tactics mentioned below
- Instagram stories help in creating trust scores between profiles. Make creative stories that your audience would love and show them behind the scenes of your daily routine.
- Add hashtags to your stories and use the ones which have fewer total posts this will help you in getting ranked in hashtags and you can get more story views and profile visits from the hashtags.
- Make use of all the features like polls, sliders, quizzes, questions, etc. This will give your audience a chance to interact with your account.
- Tag accounts and locations in your stories to get more exposure.
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